We are a team of actuaries, research psychologists + strategists focused on habit creation.

 

We bridge the gap between academic research and best practices across industries to solve the unique business problems of behavior change companies.

 

Short for "Behavioral Research Applied Technology Laboratory," BRATLAB answers a set of crucial questions related to habit creation:

Which habits really matter, and to what degree, to the three biggest hidden drivers of sustained performance at work, human health, happiness and security?

How do we support people to practice these habits, in a way that they experience as easy and natural, and that leaves them feeling highly engaged with their employer?

What is the economic value to an employer of their employees practicing these habits and why should they invest in becoming habit creation designers?


Our Frameworks

Dose Value Habit Prescription Collection

Dose Value is a systemic evaluation, summary and curation of over 3,000 peer-reviewed and published research articles in the domains of health, happiness, security + human performance.

Discover which habits are worth doing >

Four Powers Influence Method Collection

The Four Powers Influence Method Collection is a behavioral framework for creating habits.

See our formula for habit change >

Outcomes Value Actuarial Model

A user-driven engine that calculates ROI over time from a given wellness program and predicts estimated future returns.

Learn how Outcomes Value works >

 
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Our Team

 

We're on a mission to create lives that work and businesses that flourish, through the practice of positive habits.

 
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Andrew Sykes
Founder, President + Chief Habit Starter

Colin Bullen
BRATLAB Actuarial Science Lead + Habits at Work Consulting Team Captain

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Hanlie van Wyk
BRATLAB Research Psychology Lead + Team Captain

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Bree Miller
BRATLAB Strategy + Design Team Captain

 

Diane Foernssler
Habits at Work Coaching Lead

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Amanda Beemer
BRATLAB Strategy + Design: Business Strategy + Organization Design

Tia Pappas
Business Development + Executive Support

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Gloria Gong
BRATLAB Actuarial Science + Consulting