We are a team of actuaries, research psychologists + strategists focused on habit creation.

 

We bridge the gap between academic research and best practices to create the conditions for enduring change in companies.

 

Short for "Behavioral Research Applied Technology Laboratory," BRATLAB answers a set of crucial questions related to habit creation:

Which habits really matter, and to what degree, to the three biggest hidden drivers of sustained performance at work, human health, happiness, and security?

How do we support people to practice these habits in a way that they experience as easy and natural, and that leaves them feeling highly engaged with their employer?

What is the economic value to an employer of their employees practicing these habits and why should they invest in becoming agents for change?


Our Frameworks

Dose Value Habit Prescription Collection

Dose Value is a systemic evaluation, summary and curation of over 3,000 peer-reviewed and published research articles in the domains of health, happiness, security + human performance.

Discover which habits are worth doing >

Four Powers Influence Method Collection

The Four Powers Influence Method Collection is a behavioral framework for creating habits.

See our formula for habit change >

Outcomes Value Actuarial Model

An actuarial engine that calculates ROI over time from any defined behavior change or intervention program and predicts estimated future returns.

Learn how Outcomes Value works >

 
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Our Team

 

We're on a mission to create businesses that flourish through the practice of performance habits and change resilience.

 

Colin Bullen
Numbers + Future Thinking
Founder + Director

Hanlie van Wyk
Insights + Science
Founder + Director

Gloria Gong
People + Design
Consultant + Coach

Andrew Sykes
Instigator + Legacy
Founder Emeritus